|
|
|
|
|
|  | | | | | |
|
| | Services 
| | |
Media process audit
| |
|
| An efficient working process is the basis for a successful media operation. The roles of the people involved should be clearly defined with an effective exchange of data and information. |
To ensure that this happens, AuditStar will undertake the following steps:
|
• | Audit the entire media process from brief through to post-buy evaluation |
• | Prepare customised questionnaires to understand how the process works |
• | Analyse agency and advertiser media structures, roles and responsibilities |
• | Evaluate communication and information flow |
• | Assess reporting formats |
• | Recommend an improved process |
• | Advise on agency service, fees and contracts.
|
| | | | | | | | | |
|
