Services

• Media process audit

• Media budget setting

• Media strategy and

• Media performance audit

• Performance benchmarking and

• Pitch management and

• Agency contract evaluation

• Media workshops and


Media process audit
 

An efficient working process is the basis for a successful media operation. The roles of the people involved should be clearly defined with an effective exchange of data and information.


To ensure that this happens, AuditStar will undertake the following steps:
 

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Audit the entire media process from brief through to post-buy evaluation

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Prepare customised questionnaires to understand how the process works

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Analyse agency and advertiser media structures, roles and responsibilities

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Evaluate communication and information flow

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Assess reporting formats

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Recommend an improved process

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Advise on agency service, fees and contracts.