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 | | Services 
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Media budget setting
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| One of the most important tasks for marketers is to determine how much to spend on media advertising and how to allocate the budget across brands, geographies and media types. |
The AuditStar typical approach to setting appropriate budget levels covers the following steps:
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• | Competitive set media spend/weight analysis |
• | Historic brand sales and sales targets analysis |
• | Awareness data and communication tasks analysis |
• | Media costs and inflation analysis |
• | Develop rationale for weights required |
• | Build interactive models to determine budget levels. |
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The media budget setting process is supported by our proprietary tool 'Budget Allocator'. AuditStar's approach to media budget modelling is tailor-made to specific clients' needs and objectives.
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