Services

• Media process audit

• Media budget setting

• Media strategy and

• Media performance audit

• Performance benchmarking and

• Pitch management and

• Agency contract evaluation

• Media workshops and


Media budget setting
 

One of the most important tasks for marketers is to determine how much to spend on media advertising and how to allocate the budget across brands, geographies and media types.


The AuditStar typical approach to setting appropriate budget levels covers the following steps:
 

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Competitive set media spend/weight analysis

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Historic brand sales and sales targets analysis

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Awareness data and communication tasks analysis

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Media costs and inflation analysis

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Develop rationale for weights required

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Input to target audience definition

The media budget setting process is supported by our proprietary tool 'Budget Allocator'.

AuditStar's approach to media budget modelling is tailor-made to specific clients' needs and objectives.