Services

• Media process audit

• Media budget setting

• Media strategy and

• Media performance audit

• Performance benchmarking and

• Pitch management and

• Agency contract evaluation

• Media workshops and


Media strategy and evaluation
 

A sound strategy is the cornerstone and pre-requisite of successful and effective media communication.


AuditStar will provide support undertaking the following steps:
 

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Analyse market data versus competition

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Check media brief reflects marketing and communication needs

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Check media strategy matches brief

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Assess media strategy versus competition

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Compare media strategy with plan

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Input to target audience definition

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Evaluate quality and substance of media strategy

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Evaluate relation of media strategy to consumer research

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Build models, if required, to better evaluate A&P effectiveness

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Recommend improvements - before buy is executed.