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 | | Services 
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Media strategy and evaluation
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| A sound strategy is the cornerstone and pre-requisite of successful and effective media communication. |
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AuditStar will provide support undertaking the following steps:
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| • | Analyse market data versus competition |
| • | Check media brief reflects marketing and communication needs |
| • | Check media strategy matches brief |
| • | Assess media strategy versus competition |
| • | Compare media strategy with plan |
| • | Input to target audience definition |
| • | Evaluate quality and substance of media strategy |
| • | Evaluate relation of media strategy to consumer research |
| • | Build models, if required, to better evaluate A&P effectiveness |
| • | Recommend improvements - before buy is executed. |
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