Services


Media strategy and evaluation
 

A sound strategy is the cornerstone and pre-requisite of successful and effective media communication.


AuditStar will provide support undertaking the following steps:
 

Analyse market data versus competition

Check media brief reflects marketing and communication needs

Check media strategy matches brief

Assess media strategy versus competition

Compare media strategy with plan

Input to target audience definition

Evaluate quality and substance of media strategy

Evaluate relation of media strategy to consumer research

Build models, if required, to better evaluate A&P effectiveness

Recommend improvements - before buy is executed.