|
|
|
|
|
|
|
|
|
|
|
|
|
 | | Services 
| | |
Media performance audit
| |
|
| 
| Understanding and measuring media performance is a pre-requisite of the identification of opportunities for improvement. |
|
An audit of the media agency's performance will cover the areas of strategy, planning, buying, costs and quality as follows:
|
| • | Quantitative measures including cost / discount, (effective) reach and frequency, weekly weights |
| • | Qualitative measures that include environment and positioning |
| • | Strategic measures such as media mix, weights, share of voice |
| • | Optional inclusion of a "health check" of the media agency service |
| • | Delivery versus plan |
| • | Year-on-year evaluation |
| • | Benchmarking. |
|
|
| | | | | | | | | |
|
