Services

• Media process audit

• Media budget setting

• Media strategy and

• Media performance audit

• Performance benchmarking and

• Pitch management and

• Agency contract evaluation

• Media workshops and


Media performance audit
 

Understanding and measuring media performance is a pre-requisite of the identification of opportunities for improvement.


An audit of the media agency's performance will cover the areas of strategy, planning, buying, costs and quality as follows:
 

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Quantitative measures including cost / discount, (effective) reach and frequency, weekly weights

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Qualitative measures that include environment and positioning

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Strategic measures such as media mix, weights, share of voice

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Optional inclusion of a "health check" of the media agency service

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Delivery versus plan

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Year-on-year evaluation

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Benchmarking.