Services

• Media process audit

• Media budget setting

• Media strategy and

• Media performance audit

• Performance benchmarking and

• Pitch management and

• Agency contract evaluation

• Media workshops and


Performance benchmarking and target setting
 

Media performance optimisation through clear benchmarking and target setting.


AuditStar will:
 

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Develop individually defined benchmarks together with the advertiser and agency

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Integrate a range of criteria for optimum benchmarking such as marketing and media objectives, media strategy, environment (media and competitors), timing and processes (internal/external)

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Establish transparent and comparable measures

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Cover quantitative and qualitative measures, internal and external criteria, historic, current and future measures.


Using our proprietary 'Benchmark System' we will compare selected measures internally versus plan, versus other brands, historic performance as well as externally versus competition, media inflation and market norms.