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Pitch management and media agency selection
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| Clients need agencies and agencies need clients, but finding that perfect fit, the right chemistry, the right talent, shared culture and philosophy can often be a long and tortuous search. |
We can support advertisers in the management of the entire media agency selection process, with as little or as much involvement as the advertiser requires:
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• | Advise on candidate agency selection |
• | Prepare agency briefings |
• | Establish benchmarks |
• | Evaluate results ensuring comparability |
• | Assess media strategies proposed by the candidates |
• | Help the advertiser reach an informed decision |
• | Support contract development and negotiations. |
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