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Media workshops and training
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| The fragmentation of communication channels and the complexity of the media landscape is evolving so rapidly that companies need a better understanding of media processes and the contribution a well managed and fully accountable media process can make. |
Media workshops, manuals and training are provided for all levels of management.
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• | Interactive media workshop facilitisation |
• | Media training |
| • | Process |
| • | Media terms |
| • | Agency management and motivation |
| • | Strategy / planning / post buy checklist |
| • | Use of research |
| • | Roles (advertiser/agency) |
• | Best Practice Sharing |
| • | Dissemination of experience |
| • | Pan-regional / global experience |
• | Consensus-building |
• | Preparation of Media Manuals. |
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